Ayesha Mano, a young tiktoker, gained notoriety after performing on an old song title “Mera dil yeh pukaare aaja” in a recent viral video.
Her performance served as a key to unlock countless doors of opportunities for her. Ayesha Mano received many offers to serve as the lead model for newly unveiled collections in addition to her invitation on Nida Yasir’s morning show.
Given the aforementioned fame Ayesha attained, it is important to draw attention to a few issues that need to be explored in order to comprehend the workings of our entertainment sector. A variety of channels to promote Ayesha were utilized, mostly the traditional and mainstream media, but instead of focusing on any potential talent she may have had, they chose to highlight her recent rise to stardom. The fact that the caliber of both our artists and our industry has declined over time is a conundrum.
What would be the appropriate course of action for businesses to follow in these circumstances is the actual question, though. It has a very simple and obvious response. The industry must establish a few regulations and should solely focus on supporting and giving opportunities to committed artists, whereas these tiktokers exploit shortcuts to gain fame and do not focus on the phenomena of quality while making content. On social media, we come across a number of artists who started from scratch and prioritized quality, like Shae Gill. Similar to this, the industry needs to promote artists that have training and experience in domains like acting, modeling, writing, etc. Our industry could only retain its level in this manner.
Furthermore, it is important for both us and those working in the sector to know how to distinguish between real talent and bubble talent. Ayesha, who gained fame solely as a result of the dancing video, demonstrates unequivocally that Pakistanis tend to hype up bogus ability. To counteract the influence of these bubble stars who are gradually attempting to take over the industry through dishonest means, our entertainment sector must welcome quality-based artists into the industry in this competitive time.
It’s an issue that has to be considered and should be brought up in public discourse. Real talent in our nation is struggling to get into Pakistan’s creative enterprise, in contrast to bubble artists like Ayesha Mano, Nimra Ali, and many others who gained recognition overnight through their viral videos. It is time that we ask ourselves who will be responsible for separating our nation’s actual talent from the bubble talent?
